The platform behind Selify
For operators evaluating it, programs reviewing it, and investors reading between the lines: the problem, what exists, how it runs, where it is, and what it isn't.
1. The problem
A merchant with 2,000 products and three people cannot write, check and maintain 2,000 listings by hand, let alone keep them consistent across the store, Instagram and whatever channel comes next. The tools they have either live inside the store and cannot see the other channels, or manage product data without ever talking to a shopper. AI shopping assistants now read catalogs product by product; a thin or wrong listing is invisible to them. The operational unit is the SKU, and the work scales with the catalog, not with the team.
2. What Selify is
Three loops on one catalog.
- catalog loop
- Photos are read into proposed facts, facts are confirmed by the merchant with regulated ones gated to their own entries, listings are written from those facts by one pipeline and published to Shopify.
- conversation loop
- Agents on Instagram, Telegram and the site answer from the same catalog and hold what they aren't sure of.
- approval loop
- Every action is a proposal in a console — approve, edit, undo in words — and every completed outcome has a meter price.
3. How it runs
Pages and the widget are served from Cloudflare. Long-running work — catalog sync, batch listing, conversations — runs as durable workflows that resume after failure, so a job that stops mid-run picks up where it left off rather than dropping data. Data lives in Postgres with row-level isolation per workspace and vector search over each workspace's own content. Text models run via API under our account; open-weights vision and imaging models run on our own on-demand GPU capacity, which scales to zero when idle. Billing runs on Stripe, with every price held in one database table rather than in code.
4. Where we are
Early access. The platform runs in production for a small number of workspaces with billing wired end to end, and the first large-catalog merchants are onboarding now. Shopify, Instagram, Telegram and the website widget are live; WhatsApp runs for one pilot. Etsy's connector is built and awaits Etsy's app approval; Amazon's client is limited to their sandbox pending production access.
The bulk-import path is built for catalogs in the thousands and has not yet been run at that size by a merchant; we will publish throughput numbers once one has.
5. What it is not
- Not self-hosted: one multi-tenant deployment with database-level isolation.
- Not an Amazon or Etsy seller tool yet.
- Not a store analytics product: Selify stores no orders; it reads 90 days of sales from Shopify to rank what needs attention, and reports on its own assistant's funnel.
- Not a visual automation builder: workflows are infrastructure, not a canvas you draw in.
6. Company
Selify is built by Up Go Corp., an Ontario corporation based in Toronto, started in 2025. Contracts are signed under Up Go Corp.; terms and privacy are on the site.
7. Talk to us
Merchants: hello@selify.ai or early access.
Programs and investors: investors@selify.ai — we'll send the details on request.
legal entity: Up Go Corp. (Canada)